⚠ Last-30-days far above MRR because yearly plans are counted when paid.
Timeline
- May 2026
Founded (US)
- Oct 2026
$22,454 MRR, $143,391 all-time, 4,120 subscriptions
The story
Brawler analyses boxing technique and gives personalized coaching. Pricing: $9.99/month or $59.99/year. Rated 4.8/5 on 1,891 App Store ratings (per listing). Channels: Meta Ads and influencers. Built in Swift/SwiftUI with Supabase.
Revenue figures are pulled from Brawler's TrustMRR listing, which reads them directly from RevenueCat. Descriptive details (pricing, audience, channels, stack) are as listed by the founder on that page.
Our verdict
Yes
Niche fitness + AI vision + influencer/Meta ads is a repeatable mobile playbook. Yearly plans inflate the 30-day number vs MRR.
How Brawler compares: Consumer apps
Every consumer AI app in our data with verified revenue, ranked by MRR. $/sub is our estimate (MRR ÷ active subscriptions).
| Business | MRR | Subs | $/sub |
|---|---|---|---|
| PropGPT | $81,727 | 2093 | $39 |
| Boothie | $51,547 | 2214 | $23 |
| Nutria (Calyra) | $45,950 | 14565 | $3 |
| Brawler (this case) | $22,454 | 4120 | $5 |
| Verbi | $21,220 | 4592 | $5 |
| Imposter AI | $19,949 | 5339 | $4 |
| AbMaxx | $18,768 | 5103 | $4 |
| Goodie AI | $12,593 | 3893 | $3 |
How they grew
- Meta Ads and influencers (listing). Verified source
- Yearly plan with a discounted $29.99 offer. Verified source
Tools mentioned: Swift · SwiftUI · Supabase · RevenueCat
Method: Ship a consumer AI app · see every method compared in the how to make money with AI guide · on our AI side hustles list.
The Pro breakdown
Pro breakdown in progress for Brawler. Sections without sourced facts yet are marked below and are not behind the paywall. We add them after founder interviews and further research.
The full timeline, story, verdict, how Brawler compares with other consumer AI apps, how they grew, stack and costs. Free with your email; no card.
Want this built for you?
We build Shopify & ops automation sprints for founders and brands: AI ad creative packs, Shopify automation sprints and product design.
See the services →Register with your email to download it and unlock full timelines, side-by-side comparisons and the complete case list. Free. No card.
Download the CSV (MRR, active subscriptions, $/sub, processor, source). Want the full playbooks? See Pro.
Related: AI revenue leaderboard · AI pricing study · MRR calculator
FAQ
What is Brawler's revenue?
$22.5k MRR, TrustMRR, Oct 14 2026. Evidence: Verified (Receipts).
How much money does Brawler make?
$22.5k MRR (TrustMRR, Oct 14 2026). Evidence label: Verified (Receipts). MRR: $22,454; Last 30 days: $60,371; All-time revenue: $143,391; Active subscriptions: 4,120.
Is Brawler's revenue verified?
Verified (Receipts): Payment-processor data (Stripe / RevenueCat) checked by us or a third-party verifier such as TrustMRR. Source: TrustMRR — Brawler.
How long did Brawler take to make its first dollar?
Unknown. We haven't found a source for Brawler's time to first revenue yet, so we don't guess.
When did Brawler start?
May 2026: Founded (US).
Can I replicate Brawler?
Our verdict: Yes. Niche fitness + AI vision + influencer/Meta ads is a repeatable mobile playbook. Yearly plans inflate the 30-day number vs MRR.
Sources
- Verified dashboard TrustMRR — Brawler — Revenue verified by TrustMRR via the RevenueCat API. Re-pull before quoting.