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Nutria (Calyra)

AI calorie-tracking app grown on organic TikTok.

Verified (Receipts)Founder: Anonymous founder · checked 2026-10-14

⚠ The founder message reads as a sale pitch; the business appears to be on offer. Check before relying on it.

The story

An AI calorie tracker (App Store name Calyra), free with in-app purchases, rated 4.7/5 on 135 App Store ratings at time of checking. Founded July 2025, bootstrapped.

The founder says all traffic is organic from TikTok, using a batch of 100+ creators posting twice a day (founder statement on TrustMRR, not verified).

Timeline

  • Jul 2025
    Founded
  • Oct 2026
    $561k all-time revenue

Our verdict

Replicable?

Partly

The app is commodity; the repeatable part is the creator-network distribution engine, which takes real ops to run.

How they grew (free)

  1. Organic TikTok via 100+ creators posting twice a day. Self-reported source

Tools mentioned: RevenueCat · TikTok creators

The Pro breakdown

Pro

More growth methods

Unknown — founder interview pending.

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Exact tech stack + monthly costs

1 sourced stack/cost fact, each with its evidence label and link.

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Week-by-week timeline

1 sourced timeline step, each with its evidence label and link.

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What didn't work

Unknown — founder interview pending.

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Replication prompt

A ready-to-run prompt synthesized only from the sourced facts on this page.

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FAQ

How much money does Nutria (Calyra) make?

$82.8k / 30 days (RevenueCat via TrustMRR, Oct 14 2026). Evidence label: Verified (Receipts). Last 30 days: $82,836; MRR: $45,950; All-time revenue: $561,308; Active subscriptions: 14,565.

Is Nutria (Calyra)'s revenue verified?

Verified (Receipts): Payment-processor data (Stripe / RevenueCat) checked by us or a third-party verifier such as TrustMRR. Source: TrustMRR — Nutria.

How long did Nutria (Calyra) take to make its first dollar?

Unknown. We haven't found a source for Nutria (Calyra)'s time to first revenue yet, so we don't guess.

When did Nutria (Calyra) start?

Jul 2025: Founded.

Can I replicate Nutria (Calyra)?

Our verdict: Partly. The app is commodity; the repeatable part is the creator-network distribution engine, which takes real ops to run.

Sources

  1. TrustMRR — Nutria — Revenue verified by TrustMRR via the payment processor API. TrustMRR figures update continuously; re-pull before quoting.